Search engine marketing, SEM, SEO Trends

Search Engine Optimization (SEO) is the process of refining your website to be as search engine friendly as it can be. With so many sites on the internet it is no longer enough just to have a website. If it cannot be found by a potential visitor/customer/member it is wasted. Over 80% of consumers use search engines to find websites, and very few of them will search past the first page of results. Surveys show that most decision makers spend a minimum of two hours a day surfing the web. This is why search engine optimization is such an important part of building your internet business. A top 10 search engine ranking should be your minimum goal. Search engine optimization can be accomplished by implementing as many of the following techniques as possible:* Page titles present on ALL pages* Image Alt tags present on ALL images* Implementing a Textual Based Menu* Adding Metadata (keywords, page description) to each page that is specifically targeted to the page content (e.g. canoeing, hiking, etc.).* Key Word Density – Ensuring that the content on each page contains the keyword or words that are chosen for the site. Ensuring that the keywords are used to their fullest ability and that they are not overused. Keyword Research Keyword Research involves researching the keywords that will bring the most traffic to your site via the main search engines. This keyword research is then reviewed with you -- the client – before implementation. Title tag and meta tag optimization The title tags and meta tag optimization is then based on the keyword research and specific pages within the website. Keywords can also subsequently be used to run online adword campaigns. Page Content Review Key Word Density – Ensuring that the content on each page contains the keyword or words that are chosen for the site. Ensuring that the keywords are used to their fullest ability and that they are not overused. Submission to Appropriate Search Engine Databases Our services to submit your website to appropriate search engine databases includes:* Submission to non-paid submission directories* Submission to all major non-paid search engines Ad word Campaigns Goggle Ad words and Yahoo-Overture are examples of companies which provide ad space online

here are some ideal tips to Website SEO Copywriting

• Use bullets and lists—make it scalable. This helps website visitors get a quick idea of what the information is about. Lists should be compact, well-organized chunks of information.

• Power headlines, page titles, and headings—make these little pieces of micro content clear and succinct. They have to represent the whole article, even when seen out of context. Make the first word count—whether it’s a title, an opening sentence, or a subject line.

• Think like a search engine—Don’t start a title with articles like “the” or “a,” since it may end up alphabetized that way on a search list. Include common keywords. Use key points from headings, headlines, and page titles to tightly pack meaning into the tiniest phrases.

• Ration out the information—condense longer articles. Eliminate redundancies. You may have 200 pages of information, but it isn’t all going to be read by the general public.

• Short is best—break up paragraphs. Use concise words—common vocabulary words are best, since reading levels vary. You may even have to edit down info on graphs and charts

• Let the Pictures talk—well-chosen, custom graphics will draw website visitors in to the page. Graphics quickly convey information that might take a lot more time to spell out in sentences and paragraphs. Graphs, charts, and photos can do some of the talking for you. Put them to work.

• Bold, italics & font colors—use them within paragraphs, titles, or in headings. Carefully highlight key words to create a speed reading experience. Use these tools appropriately —not too distracting for careful readers.

• Get an editor—typos are bad enough. But disorganized, vague information is downright deadly to internet writing. Your word processing programs may have handy features, but it won’t read like an internet reader will. Hire a freelancer or editing service, preferably one with web experience.

• Smart headlines— Even the best-designed websites can flop with the wrong words. Honest, compelling headlines always make a website look and feel more professional. Also, choose topic names for the navigation bar carefully.

• Good information—only include facts, figures, and research that is relevant to the purpose (and audience) of the website. Who’s going to read this? What will internet visitors want from this website? What information do I need to give them?

• Deliver what you Promise—if you write an article entitled “5 Indispensable tips for dog training,” you’d better do some research and offer useful information. Otherwise, you’ll loose your readers’ attention before the end of Tip 1.

• Use numbers— instead of writing out the word (and adhering to printed style norms), just use the numeral. “4” reads a fraction quicker than “four.”

• Get Help— If you’re not a professional copywriter, there’s help within your budget. Hiring a team of a website content manager and a copywriter might produce the best website content. If you’re tight on funds, try one or the other. If even that’s beyond your budget, write it yourself and then hire a freelance writer or editor to “sharpen up” your existing writing.

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